Who We Are
We are NOT an overhead-bloated agency looking to rebrand big conglomerates only to win more awards…that’s just not our style.
Aimed Arrow is a close-knit, nimble team of diversly talented creative professionals who love what they do and have been serving clients nationwide since 1999. We’re down-to-earth folks, passionate about building brands one well-developed piece at a time.
You’ve never worked with a team like ours. That, we guarantee.
Ryan O'Donnell
Owner, Lead Design & Development
Ryan has been designing for clients and companies for over 8 years. A child to the dotcom era, Ryan has proven his talents with an impressively diverse portfolio. What makes Ryan unique is his ability to cross-execute projects and skills. Rooted in art and design, the dotcom era allowed Ryan to build experiences including brand definition, information architecture, programming client-side and server-side, search-engine marketing and vendor management.
Ryan and his wife Jennifer love traveling through wine country with their bulldog and corgi (the company mascots). Ryan is often found enjoying a cigar and a cup of coffee outside with his dogs or watching movies intros for their typefaces and retro transitions. Other notable points: his coffee intake could kill small animals, he keeps his original G.I.Joe figures on his desk, he practices jujitsu, enjoys vintage arcade games to modern day consols, and prefers big IPAs from Northern Cali microbreweries.
Strategic Partners
Aimed Arrow pulls from a pool of exceptional talent with proven expertise in their respective fields. The cream of the crop if you will.
Steve McDonald
Advertising & Branding
Before joining Aimed Arrow, Steve used his 20-plus years of experience and extensive background in creative services, to help launch E-LOAN's "Radically Simple" Brand and TV advertising. Additionally, he conducted a complete redesign of all corporate communications materials, including a re-launch of their website.
Prior to E-LOAN, Steve was a writer and editor at numerous publications, including the San Francisco Chronicle. He attended the University of Wales in the United Kingdom and earned a Bachelor of Arts degree in Communications and Drama from the University of Steubenville.
Recently, in conjunction with Aimed Arrow, Steve acted as Executive Creative Director, Producer and Account Manager for RedVision as they launched the first-ever TV campaign for Prosper.com. As part of the campaign, Steve produced several radio spots and a highly successful series of viral ads.
Eric Massey
Copywriting & Screenplay
A born scribe, Eric Massey brings over 15 years of experience as a professional writer. From SEO, DR letters, and media spots to the occasional Petrarchan email and cogent blog post—you name it, he’s written it.
As Senior Copywriter at E-LOAN, Eric provided the "voice" of the company and helped shape its brand. He played an integral part in the launch of their online CDs and Savings, exclusively writing the marketing collateral that helped attract one billion dollars in deposits within two months.
He also wrote and produced a national TV spot, which helped save the company over $70,000. Recently, Eric served as Creative Director on four other TV commercials.