Practical Design
Under the business name Aimed Arrow, Ryan O'Donnell has been designing polished brands and websites for years. The reason for this success is a simple approach to design which is to focus on the user and design for usability. Keeping an eye on business goals and maximizing efficiency makes for measurable results rather than subjective opinions.
Ryan O'Donnell
Owner, Lead Design & Development
Ryan has been designing for clients and companies for over 10 years. A child to the dotcom era, Ryan has proven his talents with an impressively diverse portfolio. What makes Ryan unique is his ability to cross-execute projects and skills. Rooted in art and design, the dotcom era allowed Ryan to build experiences including brand definition, information architecture, programming client-side and server-side, search-engine marketing and vendor management.
Ryan and his wife Jennifer love traveling through wine country with their bulldog and corgi (the company mascots). Ryan is often found enjoying a cigar and a cup of coffee outside with his dogs or watching movies intros for their typefaces and retro transitions. Other notable points: his coffee intake could kill small animals, he keeps his original G.I.Joe figures on his desk, he practices martial arts, enjoys vintage European posters, is an avid winemaker and prefers big IPAs from Northern Cali microbreweries.