Practical Design
Under the business name Aimed Arrow, Ryan O'Donnell has been designing polished brands and websites for years. The reason for this success is a simple approach to design which is to focus on the user and design for usability. Keeping an eye on business goals and maximizing efficiency makes for measurable results rather than subjective opinions.
Ryan O'Donnell
Owner, Visual Designer
Ryan has been designing for clients and companies for over 10 years. A child to the dotcom era, Ryan has proven his talents with an impressively diverse portfolio. What makes Ryan unique is his ability to cross-execute projects and skills. Rooted in art and design, the dotcom era allowed Ryan to build experiences including brand definition, information architecture, programming client-side and server-side, search-engine marketing and vendor management.
Ryan also enjoys home brewing where he makes about 50 cases of wine from Sonoma Valley grapes, all in his garage. He's often found working in the backyard enjoying a cigar and a cup of coffee with his dogs by his feet. Other notable points: his two kids are wrapped tightly around his fingers, his coffee intake could harm small animals, he keeps his original G.I.Joe figures on his desk, he collects vintage European posters, prefers big IPAs from Northern Cali microbreweries and could watch the Lord of the Rings trilogy all day, every day.